Without text-based content, you wouldn't be reading this page.
We all know videos and podcasts are the future - and very much the present. You get higher viewer engagement and more clicks converting to more leads and higher sales.
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But what if your target viewers can't find you?
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Tags and metadata on your content can only get you so far. After all, if a picture tells a thousand words, a video must tell a million.
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But unless you transcribe every word of your video or podcast into tags (which is pretty time-consuming, not to mention inefficient), that spoken-word content isn't easily searchable - or discoverable - for your audience.
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However, there is an elegant solution.
Repurpose your hard work
We can take all the hours you spent making your latest podcast or video episode and make it into an engaging, entertaining and effective piece of text. It can take shape however will work best for your business:
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Articles
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Blog posts
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eBooks
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White papers
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Manuals and printable material
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It can look, sound and feel exactly like your brand, and we'll make sure it's well researched and adds zero time to your content creation routine.
Most importantly, it's search engine optimized. That means your whole content - not just a summary of it - is searchable, discoverable and targetable for your audience.
Give your photo a thousand words, and give your video a million.
With the advent of AI technology, so many brands are cutting costs and letting computers auto-generate all their work.
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But consumers are smart.
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They spot that unnatural voice, that lack of nuance, and that oddly-placed abstract synonym that doesn't exactly tell them what they need to know. The clarity of your purpose is hazy. They know they're not working with another person.
Just another faceless company...
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Don't stoop as low as your competitors. Choose excellent writing and a human touch for your audience.
This is how you stand out as a premium brand
Ways we can help build your audience
Here's just a few examples of some of the ways we can repurpose your audio-visual media into written, searchable, web-based content:
Podcast
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Blog Post
Video Updates
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Email Newsletter
Online Course
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eBook
Guest Interview
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Media Article
YouTube Video
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Zine Article
Lecture Series
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Printable Training Materials
So why add a blog to your podcast or video?
Search Engine Optimisation
In order to find your business, brand or podcast, listeners need to know where to find you. That's not always easy on an internet filled with billions of different links and leads. Because of their limited tagging and linking options, it is often very difficult to make podcasts and videos discoverable outside their publishing platform. Having a way to make your podcasts and videos discoverable on Google and other search engines can be an invaluable way to find the maximum proportion of your target market.
Multilingual Functionality
Evidence shows that while the majority of the world will access content in English, as the universally recognised language of the internet, consumer engagement is up to 250% higher when you appeal to potential customers in their own language. It's possible to have your content translated into key target languages to include your brand's voice and charisma, rather than being another heartless result through the Google Translate machine. Having a blog or article to accompany your podcast or video in many target languages - and not just the standard translated closed captions - can make the difference between basic views and actual engagement.
Accessibility Positive
In this wonderful modern age, there are a million and one ways to access content. But so few companies think to integrate accessible features into their content as the norm, not the exception. Being a market leader in inclusivity to make your podcasts and videos readable by accessibility software for the hard of hearing, or include audio-descriptors as standard, can appeal to consumers in your market including and beyond those that need adaptations to reach your services. Set the example and reap the reputational and moral rewards.
Reach A Different Audience
The fact remains that, while their popularity is exponentially increasing, not everyone listens to podcasts and watches videos on YouTube. It could be a significant proportion of your target market - untapped and inaccessible. Many of these potential customers, however, do read articles, blogs and other searchable related results. They also read and click external links from social media. It is not your place to determine their preferences for content, but provide content for their preferences. Appreciate the wants as well as the needs of your customers with solutions targetted specifically at them, and be rewarded with a new, loyal customer base.
How
it works for you
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Send us a link to your latest video, podcast, webinar, etc. or email it over to our team if it's part of an internal series. We'll first transcribe the whole thing, then we'll break it down into sections and themes to work on further.
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Next, we do our research. Not everyone will be engaging with your content for the first time and might not know the backstory to what you're talking about. We round it out, fill in the gaps, and ensure we know enough to make it sound like your brand and its unique voice.
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The most important step - we make it engaging for a READER and not a LISTENER. Have you ever tried to read a screenplay or podcast transcript and NOT fall asleep? We have (and do - it's our job) and we know that seeing "umm" and "like..." every other word does not make for captivative reading.
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Finally, we pretty it up and make it look presentable. This could mean re-ordering the topics into a flowing narrative if it's a feature article, or dividing the format into sections for a printable handout, or adding links to related pages if it's a blog post.
Bonus Content
If you don't currently run a website, blog or search-engine-optimised distribution channel, allow us to design and make one on your behalf. We'll make it fit with your brand, use your colours, fonts, logos, tone of voice... It'll be like you've always been here, but this time more people can find you.
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The whole thing is a totally bespoke process so message us for a quote and you'll work personally with your own Content Creation manager.
It's all about the person
Here are just some of the benefits of using a manual repurposing agency over AI-generated transcriptions.
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This is NOT a transcript
If you're thinking of creating a basic transcript of your podcast or video, you may hit more searches on Google, but those who find you aren't going to be reading for very long. Transcripts aren't engaging - articles and blog posts curated specifically for your audience are. Traffic to your site from your content will only get you so far unless you can convert footfall to income.
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Researched and enhanced
You spent time on your content, and adding an article or blog post can elevate it further with additional research or callbacks that aren't in the original. AI can insert this for you, but it can be forced and clunky in its efforts, ruining the flow of your piece. Elegant solutions are needed to ensure it doesn't look like you just shoehorned in that side note or back reference. We'll look over this personally for you.
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Sounds like a human
AI has come a hell of a long way in the last few years, and you may have tried to create some original work using chatbots and similar applications. But these tools are not creative - they rework what they know already. Not only that, there's no nuance and that lingering artificial flavour. For a premium feel to support your brand - just like in your podcasts and videos - it has to come from a human voice.
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Guaranteed accuracy
How many times have you generated closed captions for your content using AI, only to find the names are wrong and there's misunderstandings everywhere. As part of our service, we can create closed captions, blogs, articles and other written content that gets all your details just right the first time. We listen, transcribe, recreate and edit in a way that apps just can't seem to get right.
Pricing
Whether you upload a new podcast every week like clockwork, or just want a one-time boost as part of a wider marketing campaign, we have plans that are flexible, straight-forward and designed to suit your business needs.
All our plans are based on audio/video source material in sizes of up to 1-hour increments, and are redeemable within 6 months of purchase. Simple as that.
Pay for an article at a time if you just want to try things out, or if you have a guest appearance you want to promote to a wider audience.
Buy a package of 4 pieces of written content and use it in your own time. Whether you post every week or every month, there's flexibility to use each one when you need it.
Get a whole new audience from your historic posts by working through your old podcasts and videos. Repost with a link to your latest blog posts with a package of 10 items of content to support your long-term project.
Have another project in mind?
Have you spent years perfecting that online course?
We'll make it an eBook with no extra effort from you.
Got a series of lectures you want to send out to your employees?
We can make it into training materials for them to read in their own time.
Or just need a new website for all this material?
We've got web designers and SEO experts waiting to work with you.
“Adding a link to my blog from our YouTube channel was the single best move we've made to getting more viewers on our videos.”
Sammie Louise May - Content Creator
Want to see how we will work for you?
Find out now how we can repurpose your media, get you new leads and improve your business